{"id":3037,"date":"2026-06-09T09:44:01","date_gmt":"2026-06-09T09:44:01","guid":{"rendered":"https:\/\/intercult.se\/2026\/06\/09\/ashes-to-ashes-marika-hedemyr-at-the-mmmad-festival-in-madrid\/"},"modified":"2026-06-09T09:48:30","modified_gmt":"2026-06-09T09:48:30","slug":"ashes-to-ashes-marika-hedemyr-at-the-mmmad-festival-in-madrid","status":"publish","type":"post","link":"https:\/\/intercult.se\/en\/2026\/06\/09\/ashes-to-ashes-marika-hedemyr-at-the-mmmad-festival-in-madrid\/","title":{"rendered":"Ashes to Ashes – Marika Hedemyr at the MMMAD festival in Madrid"},"content":{"rendered":"

On 25 April 2026, Swedish artist <\/span>Marika Hedemyr<\/span><\/a> presented <\/span>“Ashes to Ashes” at the MMMAD Festival<\/span><\/a> in Madrid \u2013 an interactive mixed reality walk through the city’s public spaces, about time, distance, presence, and the act of leaving.<\/span><\/p>\n

About the work<\/b><\/h5>\n

“Ashes to Ashes” is a site-specific mixed reality walk in which participants, mobile phone in hand, are guided through a cemetery by the planet Theia, the ancient planet whose collision with Earth billions of years ago gave us the Moon.<\/span><\/p>\n

Through digital layers overlaid on the physical environment, visitors are led across the micro- and macrocosm, through a story about interconnectedness and what we leave behind when we go. The work addresses questions of legacy, sustainability, and existence, transforming the cemetery into a space for contemporary art and reflection in a way that is both dignified and deeply immersive.<\/span><\/p>\n

Cutting-edge technology meets eternal questions. With both humour and seriousness, and at a pace the visitor sets themselves, audiences are invited to explore the site and themselves.<\/span><\/p>\n\n\t\t\t